When it comes to my business, nothing is more frustrating than working with a client who is just plain NOT a good fit. Those clients can be draining, and it is just not enjoyable to be working with someone who, for whatever reason, makes you doing your job feel nearly impossible! Most of us have had clients like these, and after each one, we vow to never put ourselves in that position again. Only, how are you supposed to know if someone is going to become a “problem client” down the line? I’ll show you how!
Build Buzz About Your Business, Without Discounting Your Prices and Devaluing Your Brand
Sales. They remind me of the great leggings debate. It’s either love or hate, no in between (I am pro-leggings as pants as long as your shirt covers your behind- but that’s beside the point). Some business owners run sales regularly, desperately trying to bring in new clients by slashing their prices and bending over backward just to get anyone with a pulse in the door. Others avoid anything that even smells like a sale because they believe any special offer will damage their brand by devaluing their products or services. There is an in between; here is how to build buzz about your products/services, without shooting yourself in the foot in the process!
Instagram for Business: The Basics of Effectively Finding (and attracting!) Your Ideal Clients!
!Instagram is quickly becoming a favorite among, well, every tech savvy lady in the world, but so often; there is confusion when it comes to how to use it to benefit your business! The truth is, if you do things right, Instagram can be a FABULOUS tool for you to use, and (bonus!) it’s freakin’ fun! Get a crash course on how to use Instagram for business purposes, plus tips for creating a feed they’ll love, here!
Keeping Your Priorities At The Center: A Workaholic Detox
For the longest time, I was addicted to my phone. I relentlessly checked social media, emails, and CNN in an attempt always to feel on top of my game, and I loved that I was known for always being so speedy to reply every single time someone reached out to me. I was so passionate about my business, and I hustled hard. Only, I was missing my life. If I was honest with myself, it was exhausting, and I’d caused my loved ones to build up some major resentment to my business, my iPhone, and really, me. Do you ever feel like you’re a slave to your business, and are neglecting the other things you hold dear? It may be time to reevaluate your priorities, and embrace a business detox!
5 Goals for Business Owners to Work Towards in 2016
As 2015 comes to a close, I, like so many others, find myself reflecting over the events of the past year, and dreaming of ways to make 2016 even better. While I’m not one for resolutions, I do believe in making plans, and taking the final few days of the year to reevaluate goals, and create a list of all the things you hope the upcoming year will bring. So, I wanted to share five goals I think business owners should work towards in 2016, plus one personal lesson I learned in 2015, that I will continue to work on next year, that I think everyone could benefit from. You get a fresh start January 1st, a blank page to write a whole new chapter. Try adding these goals to your list!