This month, for my Hustle Meets Heart Series, I caught up with Heather Ford, owner of Two Blooms Lightroom Presets, to talk about her business, and her family (Heather has a new baby, and is home schooling her oldest son, on top of running her business!). Find out how Heather is helping photographers add beauty to their photos, while streamlining their workflows, and learn her favorite tips for working from home!
If you didn’t to do this while setting up your business, you’re in trouble. (plus, how to fix it!)
I hear it all the time from overwhelmed business owners. Their marketing efforts are failing, they’re dealing with all the wrong clients, and they were barely able to afford the new business cards they just ordered. When you’re running a business that is not profitable, where the people you work with are constantly trying to negotiate your terms and prices, and your marketing plan is just not working, sometimes it feels like you should just give up. Clearly, your’e just not cut out for this whole entrepreneur thing. Right? WRONG! Often, these problems stem from failing to spend time on a crucial part of your business in the early stages, and today, I’m going to show you how to turn things around!View Full Post »
The “Honest” Way of Marketing to Your Ideal Clients
I’m a sucker for products that make me feel like a better mom, so I’m a big supporter of Jessica Alba’s super safe products that range from kitchen cleaners to hand sanitizer. Yes, The Honest Company leaves me feeling like I should be given some awesome mom award because clearly, I’m shielding my daughter from chemicals and other toxic things that lurk in “regular” products. I also feel like my wallet is a bit lighter because a bottle of shampoo+body lotion that will last three weeks (at best) costs me a cool $10. Why do I spend so much on something I could score for way less? I’ll tell you why, and show you how to use the same technique to land your ideal clients! View Full Post »
How One Photographer Organically Grew Her Page to Over 9,000 Followers
I feel so privileged to meet so many passionate, kind, female business owners through my business. One of those lovely ladies, Sophie, dazzles me with her beautiful equestrian photos, and impressed me with the massive Facebook following (over 9,000 people!) that she’s grown 100% organically. Just like my ladies are my biggest cheerleaders, I am theirs, so I was beyond excited when Sophie agreed to share some of her Facebook tips on my blog. While times have changed a bit since Sophie started her page, she has some incredible insight that will help you grow your page, and keep your followers engaged! View Full Post »
Periscope for Business: The Beginners Guide
Recently, Twitter launched it’s newest app, a live video streaming platform called Periscope. Since it’s introduction, users have become obsessed with getting inside peeks into the lives of their favorite celebrities, brands, and random people in other countries that are broadcasting everything from makeup tutorials to visits to the local animal shelter. So many business owners are overwhelmed by social media and want to poke their eyes out at the thought of having yet another account to manage, but I promise, this one feels FUN. If you’re not on Periscope, you need to be! I’ll show you why, and help you become a Peri-pro in less time than it will take you to finish your morning coffee!View Full Post »